# Conversion Logic funding: rounds and investors

> Conversion Logic has raised $14M across 3 rounds since 2014. Investors include Founder Collective, Lerer Hippeau and CrossCut Ventures.

Source: https://millionrounds.com/company/conversion-logic (Millionrounds; every figure on the page links to its filing or article)

United States · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Conversion Logic*

3 rounds we have observed, with the 15 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Martech

Funding summary Updated 26 Oct 2026

**$14M** raised across 3 rounds since 2014, from 3 sources

**$1.1M** Seed **$4.0M** Seed **$9.0M** Series A

- **Latest round:** Series A, $9.0M Mar 2017
- **Step-up i:** 2.3×
- **Investors:** 15

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016 2017

**$1.1M** Seed

**$4.0M** Seed

**$9.0M** Series A

- **First round:** Seed, $1.1M
- **Biggest round:** $9.0M
- **Usual gap between rounds:** 23 months

## The rounds

- **Mar 2017** Series A **$9.0M** *4 new* *4 returning* [Founder Collective](https://millionrounds.com/fund/founder-collective) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures) [CrossCut Ventures](https://millionrounds.com/fund/crosscut-ventures) [TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) Pelion Venture Partners/ Rincon Revel Reported by FinSMEs
- **Apr 2015** Seed **$4.0M** *7 new* [Founder Collective](https://millionrounds.com/fund/founder-collective) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [CrossCut Ventures](https://millionrounds.com/fund/crosscut-ventures) [TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) [Raptor Ventures](https://millionrounds.com/fund/raptor-ventures) [Revel Partners](https://millionrounds.com/fund/revel-partners) From a historical funding record
- **Aug 2014** Seed **$1.1M** *4 new* [Clark Landry](https://millionrounds.com/fund/clark-landry) [Evan Rifkin](https://millionrounds.com/fund/evan-rifkin) Brian Baumgart Kim Perell From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Seed** 2015 **Series A** 2017 [Founder Collective](https://millionrounds.com/fund/founder-collective) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [CrossCut Ventures](https://millionrounds.com/fund/crosscut-ventures) [TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures) [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) [Clark Landry](https://millionrounds.com/fund/clark-landry) [Raptor Ventures](https://millionrounds.com/fund/raptor-ventures) [Revel Partners](https://millionrounds.com/fund/revel-partners)

## Everyone who backed them

[Founder Collective](https://millionrounds.com/fund/founder-collective) VC firm **2** rounds

[Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) VC firm **2** rounds

[CrossCut Ventures](https://millionrounds.com/fund/crosscut-ventures) VC firm **2** rounds

[TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) VC firm **2** rounds

[Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) VC firm **1** round

[Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures) VC firm **1** round

[Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) VC firm **1** round

[Clark Landry](https://millionrounds.com/fund/clark-landry) Angel **1** round

[Raptor Ventures](https://millionrounds.com/fund/raptor-ventures) VC firm **1** round

[Revel Partners](https://millionrounds.com/fund/revel-partners) VC firm **1** round

[Evan Rifkin](https://millionrounds.com/fund/evan-rifkin) Angel **1** round

Brian Baumgart no record of our own yet **1** round

Kim Perell no record of our own yet **1** round

Pelion Venture Partners/ Rincon no record of our own yet **1** round

Revel no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=conversion-logic).

## Quick answers about Conversion Logic

### Who invested in Conversion Logic?

Conversion Logic's investors include Founder Collective, Lerer Hippeau, CrossCut Ventures, TenOneTen Ventures and Pelion Venture Partners, and 10 more on record.

### How much has Conversion Logic raised?

Conversion Logic has raised $14M across 3 rounds since 2014.

### When did Conversion Logic last raise?

Conversion Logic's most recent round was a Series A of $9.0M in Mar 2017.

### What was Conversion Logic's biggest round?

Its most recent round, $9.0M in Mar 2017, is also its largest on record.

### Who backed Conversion Logic first?

Conversion Logic's first round on record, in Aug 2014, was backed by Clark Landry, Evan Rifkin and Brian Baumgart and 1 others.

### What stage is Conversion Logic at?

Conversion Logic's latest named round is a Series A, in Mar 2017.

### Where is Conversion Logic based?

Conversion Logic is based in the United States.

## Companies like Conversion Logic

In the same sector, and raised in the last eighteen months.

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