# Ceros funding: rounds and investors

> Ceros has raised $120M across 6 rounds since 2012. Investors include Greycroft, Y Combinator and SVB Capital. Every round with its source.

Source: https://millionrounds.com/company/ceros (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Growth startup](https://millionrounds.com/companies)

# Who invested in *Ceros*

6 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Fintech

Funding summary Updated 26 Oct 2026

**$120M** raised across 6 rounds since 2012, from 6 sources

**$2.3M** Series A **$1.7M** Venture **$2.3M** Venture **$6.2M** Venture **$8.0M** Series B **$100M** Growth

- **Latest round:** Growth, $100M Jul 2020
- **Step-up i:** 12.5×
- **Investors:** 6

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018 2020

**$2.3M** Series A

**$1.7M** Venture

**$2.3M** Venture

**$6.2M** Venture

**$8.0M** Series B

**$100M** Growth

- **First round:** Series A, $2.3M
- **Biggest round:** $100M
- **Usual gap between rounds:** 13 months

## The rounds

- **Jul 2020** Growth **$100M** *2 new* *1 returning* [Y Combinator](https://millionrounds.com/fund/y-combinator) [Greycroft](https://millionrounds.com/fund/greycroft) [SVB Capital](https://millionrounds.com/fund/svb-capital) Source recorded
- **Aug 2016** Series B **$8.0M** *1 new* [Grotech Ventures](https://millionrounds.com/fund/grotech-ventures) Reported by FinSMEs SEC filing: $6.0M sold, first sale Aug 2016
- **Apr 2014** Venture **$6.2M** *3 new* [Greycroft](https://millionrounds.com/fund/greycroft) [StarVest Partners](https://millionrounds.com/fund/starvest-partners) [Sigma Prime Ventures](https://millionrounds.com/fund/sigma-prime-ventures) From a historical funding record SEC filing: $6.2M sold, first sale Mar 2014
- **Aug 2013** Venture **$2.3M** No investor was named in the report. Reported by sec.gov SEC filing: $2.3M sold, first sale Aug 2012
- **Jul 2012** Venture **$1.7M** No investor was named in the report. Reported by sec.gov SEC filing: $1.7M sold, first sale Jun 2012
- **Jun 2012** Series A **$2.3M** No investor was named in the report. From a historical funding record SEC filing: $1.7M sold, first sale Jun 2012

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Simon Berg** Executive Officer, Director i

On the board, as filed i *Jere Doyle* *Laura Sachar* *Lawson DeVries*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series A** 2012 **Venture** 2012 **Venture** 2013 **Venture** 2014 **Series B** 2016 **Growth** 2020 [Greycroft](https://millionrounds.com/fund/greycroft) [Y Combinator](https://millionrounds.com/fund/y-combinator) [SVB Capital](https://millionrounds.com/fund/svb-capital) [Grotech Ventures](https://millionrounds.com/fund/grotech-ventures) [StarVest Partners](https://millionrounds.com/fund/starvest-partners) [Sigma Prime Ventures](https://millionrounds.com/fund/sigma-prime-ventures)

## The exit

Exit Buyer Price When

Acquired Crowd Fusion undisclosed Jun 2012

From historical deal records. Wrong? [Tell us](https://millionrounds.com/corrections?slug=ceros).

## Everyone who backed them

[Greycroft](https://millionrounds.com/fund/greycroft) VC firm **2** rounds

[Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **1** round

[SVB Capital](https://millionrounds.com/fund/svb-capital) VC firm **1** round

[Grotech Ventures](https://millionrounds.com/fund/grotech-ventures) VC firm **1** round

[StarVest Partners](https://millionrounds.com/fund/starvest-partners) VC firm **1** round

[Sigma Prime Ventures](https://millionrounds.com/fund/sigma-prime-ventures) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=ceros).

## Quick answers about Ceros

### Who invested in Ceros?

Ceros's investors include Greycroft, Y Combinator, SVB Capital, Grotech Ventures and StarVest Partners, and 1 more on record.

### How much has Ceros raised?

Ceros has raised $120M across 6 rounds since 2012.

### When did Ceros last raise?

Ceros's most recent round was a Growth of $100M in Jul 2020.

### What was Ceros's biggest round?

Its most recent round, $100M in Jul 2020, is also its largest on record.

### Who backed Ceros first?

Ceros's first round on record, in Apr 2014, was backed by Greycroft, StarVest Partners and Sigma Prime Ventures.

### What stage is Ceros at?

Ceros's latest named round is a Growth, in Jul 2020.

### Where is Ceros based?

Ceros is based in the United Kingdom.

## Companies like Ceros

In the same sector, and raised in the last eighteen months.

[**Cognitive Credit** $64M · Oct 2026](https://millionrounds.com/company/cognitive-credit)[**Reactive Markets** Oct 2026](https://millionrounds.com/company/reactive-markets)[**TrueLayer** $376M · Oct 2026](https://millionrounds.com/company/truelayer)[**IMMIX** $6.2M · Oct 2026](https://millionrounds.com/company/immix)[**PlannerPal** $6.0M · Oct 2026](https://millionrounds.com/company/plannerpal)[**givestar** $12M · Sept 2026](https://millionrounds.com/company/givestar)

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