# BuyerLink funding: rounds and investors

> BuyerLink has raised $166M across 9 rounds since 2005. Investors include Scale Venture Partners, Steamboat Ventures and Debi Coleman.

Source: https://millionrounds.com/company/buyerlink (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *BuyerLink*

9 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Follow BuyerLink and see its new rounds in your feed. [Sign up free](https://millionrounds.com/login?join=1&why=follow&next=%2Fcompany%2Fbuyerlink)

Advertising & Adtech Automotive & EVs Marketplaces Martech

Raised 6 months ago

Funding summary Updated 27 Oct 2026

**$166M** raised across 9 rounds since 2005, from 9 sources

**$17M** Series A **$6.0M** Series B **$4.5M** Series C **$1.1M** Debt **$15M** Venture **$41M** Growth **$41M** Debt **$40M** Debt

- **Latest round:** Debt, $40M May 2026
- **Biggest round:** $41M Growth · Jul 2011
- **Investors:** 8 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2005 2008 2011 2014 2017 2020 2023 2026

**$17M** Series A

**$6.0M** Series B

**$4.5M** Series C

**$1.1M** Debt

**$15M** Venture

**?** Series D

**$41M** Debt

**$40M** Debt

- **First round:** Series A, $17M
- **Biggest round:** $41M
- **Usual gap between rounds:** 2 years

## The rounds

- **May 2026** Debt **$40M** *1 new* [California Bank & Trust](https://millionrounds.com/fund/california-bank-and-trust) Reported by Firms' own news pages
- **Sept 2024** Debt **$41M** *1 new* [Citibank](https://millionrounds.com/fund/citigroup) Lead Reported by Firms' own news pages
- **May 2014** Series D **Amount undisclosed** *1 returning* [Steamboat Ventures](https://millionrounds.com/fund/steamboat-ventures) From a historical funding record
- **Jul 2011** Growth **$41M** No investor was named in the report. Reported by sec.gov
- **Jun 2010** Venture **$15M** *1 new* [Hercules Capital](https://millionrounds.com/fund/hercules-capital) Reported by paidcontent.org
- **Mar 2010** Debt **$1.1M** No investor was named in the report. From a historical funding record
- **Oct 2007** Series C **$4.5M** *1 new* [ATEL Ventures](https://millionrounds.com/fund/atel-ventures) Reported by allbusiness.com
- **Apr 2007** Series B **$6.0M** *1 new* *2 returning* [Scale Venture Partners](https://millionrounds.com/fund/scale-venture-partners) [Outlook Ventures](https://millionrounds.com/fund/outlook-ventures) [Debi Coleman](https://millionrounds.com/fund/debi-coleman) Reported by reply.com
- **Mar 2005** Series A **$17M** *3 new* [Scale Venture Partners](https://millionrounds.com/fund/scale-venture-partners) [Steamboat Ventures](https://millionrounds.com/fund/steamboat-ventures) [Debi Coleman](https://millionrounds.com/fund/debi-coleman) From a historical funding record

## Founders and team

From BuyerLink's own website: 1 founder, 7 on the team.

**Payam Zamani** Founder, Chairman & CEO

- **André Segovia** Chief Experience & AI Officer
- **Sam Veazey** Chief Financial Officer
- **Sarah Gulbrandsen** Chief Revenue Officer
- **Sunny Chang** Chief Marketing Officer
- **Altoni Leen Cabling** VP, Creative Director
- **Katherine Ovadia** VP, People
- **Edward Manasyan** General Manager, Armenia Operations

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series B** 2007 **Series C** 2007 **Debt** 2010 **Venture** 2010 **Growth** 2011 **Series D** 2014 **Debt** 2024 **Debt** 2026 [Scale Venture Partners](https://millionrounds.com/fund/scale-venture-partners) [Steamboat Ventures](https://millionrounds.com/fund/steamboat-ventures) [Debi Coleman](https://millionrounds.com/fund/debi-coleman) [Citibank](https://millionrounds.com/fund/citigroup) L [Hercules Capital](https://millionrounds.com/fund/hercules-capital) [Outlook Ventures](https://millionrounds.com/fund/outlook-ventures) [ATEL Ventures](https://millionrounds.com/fund/atel-ventures) [California Bank & Trust](https://millionrounds.com/fund/california-bank-and-trust)

## Everyone who backed them

[Scale Venture Partners](https://millionrounds.com/fund/scale-venture-partners) VC firm **2** rounds

[Steamboat Ventures](https://millionrounds.com/fund/steamboat-ventures) Corporate VC **2** rounds

[Debi Coleman](https://millionrounds.com/fund/debi-coleman) Angel **2** rounds

[Citibank](https://millionrounds.com/fund/citigroup) Investment bank **1** round, led 1

[Hercules Capital](https://millionrounds.com/fund/hercules-capital) Venture debt **1** round

[Outlook Ventures](https://millionrounds.com/fund/outlook-ventures) Growth equity **1** round

[ATEL Ventures](https://millionrounds.com/fund/atel-ventures) VC firm **1** round

[California Bank & Trust](https://millionrounds.com/fund/california-bank-and-trust) Investment firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=buyerlink).

## Also claim to have backed them

These 2 firms list BuyerLink as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[One Planet VC](https://millionrounds.com/fund/one-planet-vc) VC firm Per its own site

[One Planet Group](https://millionrounds.com/fund/one-planet-group) Angel network Per its own site

## Quick answers about BuyerLink

### Who invested in BuyerLink?

BuyerLink's investors include Scale Venture Partners, Steamboat Ventures, Debi Coleman, Citibank and Hercules Capital, and 3 more on record.

### How much has BuyerLink raised?

BuyerLink has raised $166M across 9 rounds since 2005. One round did not disclose an amount, so the total is a floor.

### When did BuyerLink last raise?

BuyerLink's most recent round was a Debt of $40M in May 2026.

### What was BuyerLink's biggest round?

BuyerLink's largest round on record is $41M (Growth), in Jul 2011.

### Who backed BuyerLink first?

BuyerLink's first round on record, in Mar 2005, was backed by Scale Venture Partners, Steamboat Ventures and Debi Coleman.

### What stage is BuyerLink at?

BuyerLink's latest named round is a Debt, in May 2026.

### Where is BuyerLink based?

BuyerLink is based in the United States.

### Who led BuyerLink's rounds?

Citibank led the Debt in 2024.

## Companies like BuyerLink

In the same sector, and raised in the last eighteen months.

[**Bedrock Robotics** $870M · Oct 2026](https://millionrounds.com/company/bedrock-robotics)[**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**Truck Parking Club** Oct 2026](https://millionrounds.com/company/truck-parking-club)

## Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.

Open the investor searchOr these rounds in the app
