# Button funding: rounds and investors

> Button has raised $69M across 6 rounds since 2014. Investors include DCM Ventures, Redpoint and Greycroft. Every round with its source.

Source: https://millionrounds.com/company/button (Millionrounds; every figure on the page links to its filing or article)

United States · [Seed startup](https://millionrounds.com/companies)

# Who invested in *Button*

6 rounds we have observed, with the 29 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Enterprise Software Martech

Raised 11 months ago

Funding summary Updated 26 Oct 2026

**$69M** raised across 6 rounds since 2014, from 6 sources

**$2.3M** Seed **$12M** Series A **$20M** Series B **$30M** Series C **$5.1M** Seed

- **Latest round:** Seed, $5.1M Dec 2025
- **Biggest round:** $30M Series C · Jun 2019
- **Investors:** 29 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014 2016 2018 2020 2022 2024

**$2.3M** Seed

**$12M** Series A

**$20M** Series B

**$30M** Series C

**?** Venture

**$5.1M** Seed

- **First round:** Seed, $2.3M
- **Biggest round:** $30M
- **Usual gap between rounds:** 2 years

## The rounds

- **Dec 2025** Seed **$5.1M** *3 new* [Citibank](https://millionrounds.com/fund/citi) [Coinbase Ventures](https://millionrounds.com/fund/coinbase) [Blockchain Capital](https://millionrounds.com/fund/blockchain-capital) Source recorded SEC filing: $3.8M sold, first sale Aug 2025
- **Jun 2025** Venture **Amount undisclosed** *3 new* *3 returning* [FJ Labs](https://millionrounds.com/fund/fj-labs) [Redpoint](https://millionrounds.com/fund/redpoint) [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [PSG](https://millionrounds.com/fund/providence-equity-partners) [Max Ventures](https://millionrounds.com/fund/max-ventures-2) Source recorded SEC filing: $3.8M sold, first sale Aug 2025
- **Jun 2019** Series C **$30M** *3 new* *2 returning* [Icon Ventures](https://millionrounds.com/fund/icon-ventures) Lead [Redpoint](https://millionrounds.com/fund/redpoint) [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [DCM Ventures](https://millionrounds.com/fund/dcm-ventures) [Capital One](https://millionrounds.com/fund/capital-one) Reported by FinSMEs SEC filing: $21M sold, first sale Dec 2018
- **Jan 2017** Series B **$20M** *1 new* *2 returning* [Greycroft](https://millionrounds.com/fund/greycroft) [DCM Ventures](https://millionrounds.com/fund/dcm-ventures) Norwest Venture Partners/Redpoint Reported by FinSMEs
- **Jan 2015** Series A **$12M** *3 new* *5 returning* [Redpoint](https://millionrounds.com/fund/redpoint) [Greycroft](https://millionrounds.com/fund/greycroft) [Atlas Venture](https://millionrounds.com/fund/atlas-venture) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [DCM Ventures](https://millionrounds.com/fund/dcm-ventures) [Fabrice Grinda](https://millionrounds.com/fund/fabrice-grinda) [Vayner/RSE](https://millionrounds.com/fund/vayner-rse) [Jose Marin](https://millionrounds.com/fund/jose-marin) From a historical funding record SEC filing: $14M sold, first sale Dec 2014
- **Jul 2014** Seed **$2.3M** *16 new* [Greycroft](https://millionrounds.com/fund/greycroft) [Atlas Venture](https://millionrounds.com/fund/atlas-venture) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [DCM Ventures](https://millionrounds.com/fund/dcm-ventures) [Kevin Colleran](https://millionrounds.com/fund/kevin-colleran) [MESA+](https://millionrounds.com/fund/mesa) [Vayner/RSE](https://millionrounds.com/fund/vayner-rse) [Basset Investment Group](https://millionrounds.com/fund/basset-investment-group) [Tim Kendall](https://millionrounds.com/fund/tim-kendall) [Scott Kurnit](https://millionrounds.com/fund/scott-kurnit) [Haroon Mokhtarzada](https://millionrounds.com/fund/haroon-mokhtarzada) [Ray Rothrock](https://millionrounds.com/fund/ray-rothrock) [Lars Albright](https://millionrounds.com/fund/lars-albright) [Steven Rosenblatt](https://millionrounds.com/fund/steven-rosenblatt) [Neel Grover](https://millionrounds.com/fund/neel-grover) Gary Fritz From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Series A** 2015 **Series B** 2017 **Series C** 2019 **Venture** 2025 **Seed** 2025 [DCM Ventures](https://millionrounds.com/fund/dcm-ventures) [Redpoint](https://millionrounds.com/fund/redpoint) [Greycroft](https://millionrounds.com/fund/greycroft) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [Atlas Venture](https://millionrounds.com/fund/atlas-venture) [Vayner/RSE](https://millionrounds.com/fund/vayner-rse) [Icon Ventures](https://millionrounds.com/fund/icon-ventures) L [FJ Labs](https://millionrounds.com/fund/fj-labs) [Citibank](https://millionrounds.com/fund/citi)

## Everyone who backed them

[DCM Ventures](https://millionrounds.com/fund/dcm-ventures) Private equity **4** rounds

[Redpoint](https://millionrounds.com/fund/redpoint) VC firm **3** rounds

[Greycroft](https://millionrounds.com/fund/greycroft) VC firm **3** rounds

[Slow Ventures](https://millionrounds.com/fund/slow-ventures) VC firm **3** rounds

[Norwest Venture Partners](https://millionrounds.com/fund/norwest) VC firm **2** rounds

[Atlas Venture](https://millionrounds.com/fund/atlas-venture) VC firm **2** rounds

[Vayner/RSE](https://millionrounds.com/fund/vayner-rse) VC firm **2** rounds

[Icon Ventures](https://millionrounds.com/fund/icon-ventures) VC firm **1** round, led 1

[FJ Labs](https://millionrounds.com/fund/fj-labs) VC firm **1** round

[Citibank](https://millionrounds.com/fund/citi) Growth equity **1** round

[Coinbase Ventures](https://millionrounds.com/fund/coinbase) Corporate VC **1** round

[Fabrice Grinda](https://millionrounds.com/fund/fabrice-grinda) Angel **1** round

[Blockchain Capital](https://millionrounds.com/fund/blockchain-capital) VC firm **1** round

[Kevin Colleran](https://millionrounds.com/fund/kevin-colleran) VC firm **1** round

[PSG](https://millionrounds.com/fund/providence-equity-partners) VC firm **1** round

[MESA+](https://millionrounds.com/fund/mesa) VC firm **1** round

[Max Ventures](https://millionrounds.com/fund/max-ventures-2) VC firm **1** round

[Jose Marin](https://millionrounds.com/fund/jose-marin) VC firm **1** round

[Capital One](https://millionrounds.com/fund/capital-one) VC firm **1** round

[Basset Investment Group](https://millionrounds.com/fund/basset-investment-group) VC firm **1** round

[Tim Kendall](https://millionrounds.com/fund/tim-kendall) Angel **1** round

[Scott Kurnit](https://millionrounds.com/fund/scott-kurnit) Angel **1** round

[Haroon Mokhtarzada](https://millionrounds.com/fund/haroon-mokhtarzada) Angel **1** round

[Ray Rothrock](https://millionrounds.com/fund/ray-rothrock) Angel **1** round

[Lars Albright](https://millionrounds.com/fund/lars-albright) Angel **1** round

[Steven Rosenblatt](https://millionrounds.com/fund/steven-rosenblatt) Angel **1** round

[Neel Grover](https://millionrounds.com/fund/neel-grover) Angel **1** round

Gary Fritz no record of our own yet **1** round

Norwest Venture Partners/Redpoint no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=button).

## Quick answers about Button

### Who invested in Button?

Button's investors include DCM Ventures, Redpoint, Greycroft, Slow Ventures and Norwest Venture Partners, and 24 more on record.

### How much has Button raised?

Button has raised $69M across 6 rounds since 2014. One round did not disclose an amount, so the total is a floor.

### When did Button last raise?

Button's most recent round was a Seed of $5.1M in Dec 2025.

### What was Button's biggest round?

Button's largest round on record is $30M (Series C), in Jun 2019, led by Icon Ventures.

### Who backed Button first?

Button's first round on record, in Jul 2014, was backed by Greycroft, Atlas Venture and Slow Ventures and 13 others.

### What stage is Button at?

Button's latest named round is a Seed, in Dec 2025.

### Where is Button based?

Button is based in the United States.

### Who led Button's rounds?

Icon Ventures led the Series C in 2019.

## Companies like Button

In the same sector, and raised in the last eighteen months.

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