# BrandTotal funding: rounds and investors

> BrandTotal has raised $18M across 2 rounds since 2018. Investors include FJ Labs, One Way Ventures and Glilot Capital. Every round with its source.

Source: https://millionrounds.com/company/brandtotal (Millionrounds; every figure on the page links to its filing or article)

United States · [Series B startup](https://millionrounds.com/companies)

# Who invested in *BrandTotal*

2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Martech

Funding summary Updated 26 Oct 2026

**$18M** raised across 2 rounds since 2018, from 2 sources

**$6.0M** Round **$12M** Series B

- **Latest round:** Series B, $12M Sept 2020
- **Step-up i:** 2×
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019 2020

**$6.0M** Round

**$12M** Series B

- **First round:** Round, $6.0M
- **Biggest round:** $12M
- **Between rounds:** 23 months

## The rounds

- **Sept 2020** Series B **$12M** *2 returning* [FJ Labs](https://millionrounds.com/fund/fj-labs) [One Way Ventures](https://millionrounds.com/fund/one-way-ventures) Source recorded
- **Sept 2018** Round **$6.0M** *4 new* [FJ Labs](https://millionrounds.com/fund/fj-labs) [One Way Ventures](https://millionrounds.com/fund/one-way-ventures) Glilot Capital Keshet Dick Clark Productions Reported by FinSMEs

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2018 **Series B** 2020 [FJ Labs](https://millionrounds.com/fund/fj-labs) [One Way Ventures](https://millionrounds.com/fund/one-way-ventures) Glilot Capital Keshet Dick Clark Productions

## Everyone who backed them

[FJ Labs](https://millionrounds.com/fund/fj-labs) VC firm **2** rounds

[One Way Ventures](https://millionrounds.com/fund/one-way-ventures) VC firm **2** rounds

Glilot Capital no record of our own yet **1** round

Keshet Dick Clark Productions no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=brandtotal).

## Quick answers about BrandTotal

### Who invested in BrandTotal?

BrandTotal's investors include FJ Labs, One Way Ventures, Glilot Capital and Keshet Dick Clark Productions.

### How much has BrandTotal raised?

BrandTotal has raised $18M across 2 rounds since 2018.

### When did BrandTotal last raise?

BrandTotal's most recent round was a Series B of $12M in Sept 2020.

### What was BrandTotal's biggest round?

Its most recent round, $12M in Sept 2020, is also its largest on record.

### Who backed BrandTotal first?

BrandTotal's first round on record, in Sept 2018, was backed by FJ Labs, One Way Ventures and Glilot Capital and 1 others.

### What stage is BrandTotal at?

BrandTotal's latest named round is a Series B, in Sept 2020.

### Where is BrandTotal based?

BrandTotal is based in the United States.

## Companies like BrandTotal

In the same sector, and raised in the last eighteen months.

[**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**OuterSignal** $22M · Sept 2026](https://millionrounds.com/company/outersignal)[**Pipedrive** $90M · Sept 2026](https://millionrounds.com/company/pipedrive)

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