# Bellwethr funding: rounds and investors

> Bellwethr has raised $2.5M across 2 rounds since 2019. Investors include Stout Street Capital, KCRise Fund and Royal Street Ventures.

Source: https://millionrounds.com/company/bellwethr (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Bellwethr*

2 rounds we have observed, with the 11 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech AI Martech

Funding summary Updated 26 Oct 2026

**$2.5M** raised across 2 rounds since 2019, from 2 sources

- **Latest round:** Venture Dec 2020
- **Biggest round:** $2.5M Seed · Jun 2019
- **Investors:** 11 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2020

**$2.5M** Seed

**?** Venture

- **First round:** Seed, $2.5M
- **Biggest round:** $2.5M
- **Between rounds:** 18 months

[**Bellwethr** Adtech/martech 1 / 22 Their pitch deck **Bellwethr's pitch deck, 22 slides** Each slide read for what it argues, against the decks that raised at the same stage.](https://millionrounds.com/decks/bellwethr)

## The rounds

- **Dec 2020** Venture **Amount undisclosed** *3 new* *2 returning* [Techstars](https://millionrounds.com/fund/techstars) [MassChallenge](https://millionrounds.com/fund/masschallenge) [Service Provider Capital](https://millionrounds.com/fund/service-provider-capital) [Stout Street Capital](https://millionrounds.com/fund/stout-street-capital) [KCRise Fund](https://millionrounds.com/fund/kcrise-fund) Source recorded SEC filing: $500K sold, first sale Nov 2020
- **Jun 2019** Seed **$2.5M** *8 new* [Royal Street Ventures](https://millionrounds.com/fund/royal-street-ventures) Lead [SaaS Ventures](https://millionrounds.com/fund/saas) [Stout Street Capital](https://millionrounds.com/fund/stout-street-capital) [KCRise Fund](https://millionrounds.com/fund/kcrise-fund) [Karen Ventures](https://millionrounds.com/fund/karen-ventures) Beth Ellyn McClendon Greenway Capital Paul Fenaroli Reported by FinSMEs

## Founders and team

From Bellwethr's own website and the SEC filings it signed: 1 founder, 8 on the team.

**Gina Perrelli** Co-Founder, CEO

- **Stephanie Brubacker** CTO
- **Chris Bassett-Bouchard** Head of Sales
- **Alex Leach** Director, Finance & Operations
- **Karin Brashears** Director, Product
- **Lauren Bagley** Director, Retention Strategy
- **Timothy Fraser** Director, Customer Experience
- **Daron Jamison** Executive Officer, Director i
- **Matthew Moody** Executive Officer, Director i

On the board, as filed i *Laura Brady*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2019 **Venture** 2020 [Stout Street Capital](https://millionrounds.com/fund/stout-street-capital) [KCRise Fund](https://millionrounds.com/fund/kcrise-fund) [Royal Street Ventures](https://millionrounds.com/fund/royal-street-ventures) L [Techstars](https://millionrounds.com/fund/techstars) [MassChallenge](https://millionrounds.com/fund/masschallenge) [Service Provider Capital](https://millionrounds.com/fund/service-provider-capital) [SaaS Ventures](https://millionrounds.com/fund/saas) [Karen Ventures](https://millionrounds.com/fund/karen-ventures) Beth Ellyn McClendon Greenway Capital

## Everyone who backed them

[Stout Street Capital](https://millionrounds.com/fund/stout-street-capital) VC firm **2** rounds

[KCRise Fund](https://millionrounds.com/fund/kcrise-fund) VC firm **2** rounds

[Royal Street Ventures](https://millionrounds.com/fund/royal-street-ventures) VC firm **1** round, led 1

[Techstars](https://millionrounds.com/fund/techstars) VC firm **1** round

[MassChallenge](https://millionrounds.com/fund/masschallenge) Accelerator **1** round

[Service Provider Capital](https://millionrounds.com/fund/service-provider-capital) VC firm **1** round

[SaaS Ventures](https://millionrounds.com/fund/saas) VC firm **1** round

[Karen Ventures](https://millionrounds.com/fund/karen-ventures) VC firm **1** round

Beth Ellyn McClendon no record of our own yet **1** round

Greenway Capital no record of our own yet **1** round

Paul Fenaroli no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=bellwethr).

## Also claim to have backed them

This firm lists Bellwethr as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Free State Forge](https://millionrounds.com/fund/free-state-forge) Angel network Per its own site

## Quick answers about Bellwethr

### Who invested in Bellwethr?

Bellwethr's investors include Stout Street Capital, KCRise Fund, Royal Street Ventures, Techstars and MassChallenge, and 6 more on record.

### How much has Bellwethr raised?

Bellwethr has raised $2.5M across 2 rounds since 2019. One round did not disclose an amount, so the total is a floor.

### When did Bellwethr last raise?

Bellwethr's most recent round was a Venture in Dec 2020.

### What was Bellwethr's biggest round?

Bellwethr's largest round on record is $2.5M (Seed), in Jun 2019, led by Royal Street Ventures.

### Who backed Bellwethr first?

Bellwethr's first round on record, in Jun 2019, was backed by Royal Street Ventures, SaaS Ventures and Stout Street Capital and 5 others.

### What stage is Bellwethr at?

Bellwethr's latest named round is a Venture, in Dec 2020.

### Where is Bellwethr based?

Bellwethr is based in the United States.

### Who led Bellwethr's rounds?

Royal Street Ventures led the Seed in 2019.

## Companies like Bellwethr

In the same sector, and raised in the last eighteen months.

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