# Believ funding: rounds and investors

> Believ has raised $473M across 7 rounds since 2022. Investors include Santander, Jungle Ventures and Alteria Capital. Every round with its source.

Source: https://millionrounds.com/company/believ (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Believ*

7 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Beauty Customer Experience

Raised 3 months ago

Funding summary Updated 26 Oct 2026

**$473M** raised across 7 rounds since 2022, from 8 sources

**$5.0M** Round **$13M** Venture **$13M** Round **$406M** Debt **$10M** Round **$13M** Round **$13M** Round

- **Latest round:** Round, $13M Jul 2026
- **Biggest round:** $406M Debt · Jun 2025
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2023 2024 2025 2026

**$5.0M** Round

**$13M** Venture

**$13M** Round

**$406M** Debt

**$10M** Round

**$13M** Round

**$13M** Round

- **First round:** Round, $5.0M
- **Biggest round:** $406M
- **Usual gap between rounds:** 6 months

## The rounds

- **Jul 2026** Round **$13M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Mar 2026** Round **$13M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Dec 2025** Round **$10M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Jun 2025** Debt **$406M** *2 new* [Santander](https://millionrounds.com/fund/santander) [ABN AMRO Fund](https://millionrounds.com/fund/abn-amro-clearing) Source recorded
- **Dec 2024** Round **$13M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **May 2024** Venture **$13M** *2 new* [Jungle Ventures](https://millionrounds.com/fund/jungle-ventures) [Alteria Capital](https://millionrounds.com/fund/alteria-capital) Shares issued, filed with Companies House (SH01); no report of this raise yet and 1 other
- **May 2022** Round **$5.0M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet

## Funding filed with regulators

Believ filed 7 raises, $67M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jul 2026 **$13M** UK share allotment
- Mar 2026 **$13M** UK share allotment
- Dec 2025 **$10M** UK share allotment
- Dec 2024 **$13M** UK share allotment
- May 2024 **$6.4M** UK share allotment
- May 2024 **$6.4M** UK share allotment
- May 2022 **$5.0M** UK share allotment

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2022 **Venture** 2024 **Round** 2024 **Debt** 2025 **Round** 2025 **Round** 2026 **Round** 2026 [Santander](https://millionrounds.com/fund/santander) [Jungle Ventures](https://millionrounds.com/fund/jungle-ventures) [Alteria Capital](https://millionrounds.com/fund/alteria-capital) [ABN AMRO Fund](https://millionrounds.com/fund/abn-amro-clearing)

## Everyone who backed them

[Santander](https://millionrounds.com/fund/santander) VC firm **1** round

[Jungle Ventures](https://millionrounds.com/fund/jungle-ventures) VC firm **1** round

[Alteria Capital](https://millionrounds.com/fund/alteria-capital) Venture debt **1** round

[ABN AMRO Fund](https://millionrounds.com/fund/abn-amro-clearing) Corporate VC **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=believ).

## Also claim to have backed them

This firm lists Believ as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Zouk Capital](https://millionrounds.com/fund/zouk-capital) Private equity Per its own site

## Quick answers about Believ

### Who invested in Believ?

Believ's investors include Santander, Jungle Ventures, Alteria Capital and ABN AMRO Fund.

### How much has Believ raised?

Believ has raised $473M across 7 rounds since 2022.

### When did Believ last raise?

Believ's most recent round, $13M, was in Jul 2026.

### What was Believ's biggest round?

Believ's largest round on record is $406M (Debt), in Jun 2025.

### Who backed Believ first?

Believ's first round on record, in May 2024, was backed by Jungle Ventures and Alteria Capital.

### What stage is Believ at?

Believ's latest named round is a Debt, in Jun 2025.

### Where is Believ based?

Believ is based in the United Kingdom.

## Companies like Believ

In the same sector, and raised in the last eighteen months.

[**Intelling** $3.0M · May 2026](https://millionrounds.com/company/intelling)[**Fresha** $114M · May 2026](https://millionrounds.com/company/fresha)[**Tallow + Ash** $6.2M · Apr 2026](https://millionrounds.com/company/tallow-ash)[**SEQUENTIAL** $3.5M · Mar 2026](https://millionrounds.com/company/sequential)[**Rivulo** $500K · Mar 2026](https://millionrounds.com/company/rivulo)[**Townhouse** $9.0M · Mar 2026](https://millionrounds.com/company/townhouse)

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