# Baton funding: rounds and investors > Baton has raised $17M across 4 rounds since 2013. Investors include Obvious Ventures, FJ Labs and Global Founders Capital. Every round with its source. Source: https://millionrounds.com/company/baton (Millionrounds; every figure on the page links to its filing or article) United States · [Series A startup](https://millionrounds.com/companies) # Who invested in *Baton* 4 rounds we have observed, with the 12 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. B2B IT Services Marketplaces Follow Baton and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fcompany%2Fbaton) Funding summary Updated 5 Nov 2026 **$17M** raised across 4 rounds since 2013, from 5 sources **$110K** Seed **$50K** Venture **$7.0M** Venture **$10M** Series A - **Latest round:** Series A, $10M Jan 2025 - **Led by:** Obvious Ventures - **Step-up i:** 1.4× - **Investors:** 12 (1 led) See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2013 2015 2017 2019 2021 2023 2025 **$110K** Seed **$50K** Venture **$7.0M** Venture **$10M** Series A - **First round:** Seed, $110K - **Biggest round:** $10M - **Usual gap between rounds:** 2.8 years ## The rounds - **Jan 2025** Series A **$10M** *10 new* [Obvious Ventures](https://millionrounds.com/fund/obvious-ventures) Lead [FJ Labs](https://millionrounds.com/fund/fj-labs) [Unpopular Ventures](https://millionrounds.com/fund/unpopular-ventures) [Bloomberg Beta](https://millionrounds.com/fund/bloomberg-beta) [Giant Ventures](https://millionrounds.com/fund/giant-ventures) [Spencer Rascoff](https://millionrounds.com/fund/spencer-rascoff) [BURST Capital Management, LLC](https://millionrounds.com/fund/burst-capital-management-llc) [Fluent Ventures](https://millionrounds.com/fund/fluent-ventures) [Zeno Ventures](https://millionrounds.com/fund/zeno-ventures) [Divergent Capital](https://millionrounds.com/fund/divergent-capital) Reported by AlleyWatch and 1 other - **Apr 2022** Venture **$7.0M** *2 new* [Global Founders Capital](https://millionrounds.com/fund/global-founders-capital) [Activant Capital](https://millionrounds.com/fund/activant-capital) Source recorded SEC filing: $2.6M sold, first sale Jan 2019 - **May 2015** Venture **$50K** No investor was named in the report. From a historical funding record SEC filing: $50K sold, first sale Apr 2015 - **May 2013** Seed **$110K** No investor was named in the report. From a historical funding record ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Seed** 2013 **Venture** 2015 **Venture** 2022 **Series A** 2025 [Obvious Ventures](https://millionrounds.com/fund/obvious-ventures) L [FJ Labs](https://millionrounds.com/fund/fj-labs) [Global Founders Capital](https://millionrounds.com/fund/global-founders-capital) [Unpopular Ventures](https://millionrounds.com/fund/unpopular-ventures) [Bloomberg Beta](https://millionrounds.com/fund/bloomberg-beta) [Activant Capital](https://millionrounds.com/fund/activant-capital) [Giant Ventures](https://millionrounds.com/fund/giant-ventures) [Spencer Rascoff](https://millionrounds.com/fund/spencer-rascoff) [BURST Capital Management, LLC](https://millionrounds.com/fund/burst-capital-management-llc) [Fluent Ventures](https://millionrounds.com/fund/fluent-ventures) ## Everyone who backed them [Obvious Ventures](https://millionrounds.com/fund/obvious-ventures) Accelerator **1** round, led 1 [FJ Labs](https://millionrounds.com/fund/fj-labs) VC firm **1** round [Global Founders Capital](https://millionrounds.com/fund/global-founders-capital) VC firm **1** round [Unpopular Ventures](https://millionrounds.com/fund/unpopular-ventures) VC firm **1** round [Bloomberg Beta](https://millionrounds.com/fund/bloomberg-beta) VC firm **1** round [Activant Capital](https://millionrounds.com/fund/activant-capital) VC firm **1** round [Giant Ventures](https://millionrounds.com/fund/giant-ventures) VC firm **1** round [Spencer Rascoff](https://millionrounds.com/fund/spencer-rascoff) VC firm **1** round [BURST Capital Management, LLC](https://millionrounds.com/fund/burst-capital-management-llc) VC firm **1** round [Fluent Ventures](https://millionrounds.com/fund/fluent-ventures) VC firm **1** round [Zeno Ventures](https://millionrounds.com/fund/zeno-ventures) VC firm **1** round [Divergent Capital](https://millionrounds.com/fund/divergent-capital) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=baton). ## Quick answers about Baton ### Who invested in Baton? Baton's investors include Obvious Ventures, FJ Labs, Global Founders Capital, Unpopular Ventures and Bloomberg Beta, and 7 more on record. Obvious Ventures led its latest round. ### How much has Baton raised? Baton has raised $17M across 4 rounds since 2013. ### When did Baton last raise? Baton's most recent round was a Series A of $10M in Jan 2025, led by Obvious Ventures. ### What was Baton's biggest round? Its most recent round, $10M in Jan 2025, is also its largest on record. ### Who backed Baton first? Baton's first round on record, in Apr 2022, was backed by Global Founders Capital and Activant Capital. ### What stage is Baton at? Baton's latest named round is a Series A, in Jan 2025. ### Where is Baton based? Baton is based in the United States. ### Who led Baton's rounds? Obvious Ventures led the Series A in 2025. ## Companies like Baton In the same sector, and raised in the last eighteen months. [**General Medicine** $152M · Nov 2026](https://millionrounds.com/company/general-medicine)[**Settle** $103M · Oct 2026](https://millionrounds.com/company/settle)[**Wabi** $75M · Oct 2026](https://millionrounds.com/company/wabi)[**Offe Market** $4.3M · Oct 2026](https://millionrounds.com/company/offe-market)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**MURAL** $67M · Oct 2026](https://millionrounds.com/company/mural) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app