# Apptimize funding: rounds and investors

> Apptimize has raised $19M across 6 rounds since 2013. Investors include Y Combinator, AngelList and XG Ventures. Every round with its source.

Source: https://millionrounds.com/company/apptimize (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Apptimize*

6 rounds we have observed, with the 34 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Apps Martech

Y Combinator: S13

Funding summary Updated 26 Oct 2026

**$19M** raised across 6 rounds since 2013, from 6 sources

**$2.1M** Seed **$4.0M** Series A **$12M** Series B

- **Latest round:** Venture Oct 2018
- **Biggest round:** $12M Series B · Aug 2016
- **Investors:** 34

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014 2015 2016 2017 2018

**?** Seed

**?** Round

**$2.1M** Seed

**$4.0M** Series A

**$12M** Series B

**?** Venture

- **First round:** Seed
- **Biggest round:** $12M
- **Usual gap between rounds:** 13 months

## The rounds

- **Oct 2018** Venture **Amount undisclosed** *2 new* *2 returning* [Y Combinator](https://millionrounds.com/fund/y-combinator) [Andreessen Horowitz](https://millionrounds.com/fund/andreessen-horowitz) [AngelList](https://millionrounds.com/fund/angellist) [Maverick Ventures](https://millionrounds.com/fund/maverick-ventures) Source recorded
- **Aug 2016** Series B **$12M** *1 new* [U.S. Venture Partners](https://millionrounds.com/fund/u-s-venture-partners-usvp) Reported by FinSMEs SEC filing: $12M sold, first sale Jul 2016
- **Feb 2015** Series A **$4.0M** *1 new* [Costanoa Ventures](https://millionrounds.com/fund/costanoa-ventures) From a historical funding record
- **Jan 2014** Seed **$2.1M** *27 new* *3 returning* [Y Combinator](https://millionrounds.com/fund/y-combinator) [Google Ventures](https://millionrounds.com/fund/gv) [AngelList](https://millionrounds.com/fund/angellist) [XG Ventures](https://millionrounds.com/fund/xg-ventures) [Start Fund](https://millionrounds.com/fund/start-fund) [Maverick Capital](https://millionrounds.com/fund/maverick-capital) [Farzad (Zod) Nazem](https://millionrounds.com/fund/farzad-zod-nazem) [Merus Capital](https://millionrounds.com/fund/merus-capital) [Oliver Jung](https://millionrounds.com/fund/oliver-jung) [Charlie Cheever](https://millionrounds.com/fund/charlie-cheever) [Beenos Partners](https://millionrounds.com/fund/beenos) [Chung-Man Tam](https://millionrounds.com/fund/chung-man-tam) [Noosheen Hashemi](https://millionrounds.com/fund/noosheen-hashemi) [Starling Ventures](https://millionrounds.com/fund/starling-ventures) [Jeff Arnold](https://millionrounds.com/fund/jeff-arnold) [Jotter Investment](https://millionrounds.com/fund/jotter-investment) [Waseem Daher](https://millionrounds.com/fund/waseem-daher) [Timothy Abbott](https://millionrounds.com/fund/timothy-abbott) [Steven Fan](https://millionrounds.com/fund/steven-fan) Albert Sheu Andrew Valiente Arram Sabeti DDBK PARTNERS Dana Marotto GCINNOVATION Hart Lambur Ken Ross Raj Fernando Ting Yin Kwan Wayne Pan From a historical funding record
- **Sept 2013** Round **Amount undisclosed** *2 new* [XG Ventures](https://millionrounds.com/fund/xg-ventures) [Merus Capital](https://millionrounds.com/fund/merus-capital) From a historical funding record
- **Jun 2013** Seed **Amount undisclosed** *1 new* [Y Combinator](https://millionrounds.com/fund/y-combinator) From a historical funding record

## Founders and team

From Apptimize's own website and the SEC filings it signed: 4 on the team.

- **Jodi Williams** Vice President of Ecommerce
- **Ulta Beauty** Vice President of Ecommerce
- **Merlyn Tsai** Head of Consumer Banking & Digital
- **Nancy Hua** Executive Officer i

On the board, as filed i *Dafina Toncheva* *Neill Occhiogrosso*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2013 **Round** 2013 **Seed** 2014 **Series A** 2015 **Series B** 2016 **Venture** 2018 [Y Combinator](https://millionrounds.com/fund/y-combinator) [AngelList](https://millionrounds.com/fund/angellist) [XG Ventures](https://millionrounds.com/fund/xg-ventures) [Merus Capital](https://millionrounds.com/fund/merus-capital) [Andreessen Horowitz](https://millionrounds.com/fund/andreessen-horowitz) [Google Ventures](https://millionrounds.com/fund/gv) [U.S. Venture Partners](https://millionrounds.com/fund/u-s-venture-partners-usvp) [Costanoa Ventures](https://millionrounds.com/fund/costanoa-ventures) [Maverick Ventures](https://millionrounds.com/fund/maverick-ventures) [Start Fund](https://millionrounds.com/fund/start-fund)

## Everyone who backed them

[Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **3** rounds

[AngelList](https://millionrounds.com/fund/angellist) Angel network **2** rounds

[XG Ventures](https://millionrounds.com/fund/xg-ventures) VC firm **2** rounds

[Merus Capital](https://millionrounds.com/fund/merus-capital) VC firm **2** rounds

[Andreessen Horowitz](https://millionrounds.com/fund/andreessen-horowitz) VC firm **1** round

[Google Ventures](https://millionrounds.com/fund/gv) Corporate VC **1** round

[U.S. Venture Partners](https://millionrounds.com/fund/u-s-venture-partners-usvp) VC firm **1** round

[Costanoa Ventures](https://millionrounds.com/fund/costanoa-ventures) VC firm **1** round

[Maverick Ventures](https://millionrounds.com/fund/maverick-ventures) VC firm **1** round

[Start Fund](https://millionrounds.com/fund/start-fund) VC firm **1** round

[Maverick Capital](https://millionrounds.com/fund/maverick-capital) VC firm **1** round

[Farzad (Zod) Nazem](https://millionrounds.com/fund/farzad-zod-nazem) VC firm **1** round

[Oliver Jung](https://millionrounds.com/fund/oliver-jung) Angel **1** round

[Charlie Cheever](https://millionrounds.com/fund/charlie-cheever) Angel **1** round

[Beenos Partners](https://millionrounds.com/fund/beenos) VC firm **1** round

[Chung-Man Tam](https://millionrounds.com/fund/chung-man-tam) Angel **1** round

[Noosheen Hashemi](https://millionrounds.com/fund/noosheen-hashemi) VC firm **1** round

[Starling Ventures](https://millionrounds.com/fund/starling-ventures) VC firm **1** round

[Jeff Arnold](https://millionrounds.com/fund/jeff-arnold) Angel **1** round

[Jotter Investment](https://millionrounds.com/fund/jotter-investment) VC firm **1** round

[Waseem Daher](https://millionrounds.com/fund/waseem-daher) Angel **1** round

[Timothy Abbott](https://millionrounds.com/fund/timothy-abbott) VC firm **1** round

[Steven Fan](https://millionrounds.com/fund/steven-fan) Angel **1** round

Albert Sheu no record of our own yet **1** round

Andrew Valiente no record of our own yet **1** round

Arram Sabeti no record of our own yet **1** round

Dana Marotto no record of our own yet **1** round

DDBK PARTNERS no record of our own yet **1** round

GCINNOVATION no record of our own yet **1** round

Hart Lambur no record of our own yet **1** round

Ken Ross no record of our own yet **1** round

Raj Fernando no record of our own yet **1** round

Ting Yin Kwan no record of our own yet **1** round

Wayne Pan no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=apptimize).

## Quick answers about Apptimize

### Who invested in Apptimize?

Apptimize's investors include Y Combinator, AngelList, XG Ventures, Merus Capital and Andreessen Horowitz, and 29 more on record.

### How much has Apptimize raised?

Apptimize has raised $19M across 6 rounds since 2013. 3 rounds did not disclose an amount, so the total is a floor.

### When did Apptimize last raise?

Apptimize's most recent round was a Venture in Oct 2018.

### What was Apptimize's biggest round?

Apptimize's largest round on record is $12M (Series B), in Aug 2016.

### Who backed Apptimize first?

Apptimize's first round on record, in Jun 2013, was backed by Y Combinator.

### What stage is Apptimize at?

Apptimize's latest named round is a Venture, in Oct 2018.

### Where is Apptimize based?

Apptimize is based in the United States.

## Companies like Apptimize

In the same sector, and raised in the last eighteen months.

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