# AppsFlyer funding: rounds and investors

> AppsFlyer has raised $1.1B across 6 rounds since 2012. Investors include Magma Venture Partners, Goldman Sachs and Salesforce Ventures.

Source: https://millionrounds.com/company/appsflyer (Millionrounds; every figure on the page links to its filing or article)

United States · [Series E startup](https://millionrounds.com/companies)

# Who invested in *AppsFlyer*

6 rounds we have observed, with the 16 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Big Data & Analytics Martech

Raised 4 months ago Valuation: $2.0B, Mar 2026

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Funding summary Updated 5 Nov 2026

**$1.1B** raised across 6 rounds since 2012, from 6 sources

**$7.1M** Series A **$56M** Series C **$1.0B** Series E

- **Latest round:** Series E, $1.0B Jun 2026
- **Step-up i:** 17.9×
- **Investors:** 16 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018 2020 2022 2024 2026

**?** Round

**?** Seed

**$7.1M** Series A

**$56M** Series C

**?** Venture

**$1.0B** Series E

- **First round:** Round
- **Biggest round:** $1.0B
- **Usual gap between rounds:** 2.8 years

## The rounds

- **Jun 2026** Series E **$1.0B** *4 new* *5 returning* [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [General Atlantic](https://millionrounds.com/fund/general-atlantic) [Google](https://millionrounds.com/fund/google-assistant-investments) [Atlantic](https://millionrounds.com/fund/atlantic) [Meta](https://millionrounds.com/fund/meta) [Unity](https://millionrounds.com/fund/unity) [Moloco](https://millionrounds.com/fund/moloco) Pitango VC Reported by Crunchbase News
- **Nov 2020** Venture **Amount undisclosed** *5 new* [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [General Atlantic](https://millionrounds.com/fund/general-atlantic) [Atlantic](https://millionrounds.com/fund/atlantic) Pitango VC Source recorded
- **Jan 2017** Series C **$56M** *1 new* Qumra Capital Lead Reported by Fortune
- **Mar 2014** Series A **$7.1M** *4 new* *1 returning* [Rittenhouse Ventures](https://millionrounds.com/fund/rittenhouse-ventures) [Emerald Stage2 Ventures](https://millionrounds.com/fund/emerald-stage2-ventures) [Eyal Gura](https://millionrounds.com/fund/eyal-gura) Magma Venture Partners Pitango Venture Capital From a historical funding record
- **Sept 2012** Seed **Amount undisclosed** *1 new* *1 returning* [Microsoft Accelerator Beijing](https://millionrounds.com/fund/microsoft-accelerator-beijing) Magma Venture Partners From a historical funding record
- **Jan 2012** Round **Amount undisclosed** *1 new* Magma Venture Partners Reported by magmavc.com

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2012 **Seed** 2012 **Series A** 2014 **Series C** 2017 **Venture** 2020 **Series E** 2026 Magma Venture Partners [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [General Atlantic](https://millionrounds.com/fund/general-atlantic) [Atlantic](https://millionrounds.com/fund/atlantic) Pitango VC Qumra Capital L [Google](https://millionrounds.com/fund/google-assistant-investments) [Meta](https://millionrounds.com/fund/meta) [Rittenhouse Ventures](https://millionrounds.com/fund/rittenhouse-ventures)

## Everyone who backed them

Magma Venture Partners no record of our own yet **3** rounds

[Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) Private equity **2** rounds

[Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **2** rounds

[General Atlantic](https://millionrounds.com/fund/general-atlantic) Private equity **2** rounds

[Atlantic](https://millionrounds.com/fund/atlantic) Private equity **2** rounds

Pitango VC no record of our own yet **2** rounds

Qumra Capital no record of our own yet **1** round, led 1

[Google](https://millionrounds.com/fund/google-assistant-investments) Accelerator **1** round

[Meta](https://millionrounds.com/fund/meta) Corporate VC **1** round

[Rittenhouse Ventures](https://millionrounds.com/fund/rittenhouse-ventures) VC firm **1** round

[Emerald Stage2 Ventures](https://millionrounds.com/fund/emerald-stage2-ventures) VC firm **1** round

[Microsoft Accelerator Beijing](https://millionrounds.com/fund/microsoft-accelerator-beijing) Accelerator **1** round

[Eyal Gura](https://millionrounds.com/fund/eyal-gura) Angel **1** round

[Unity](https://millionrounds.com/fund/unity) Angel **1** round

[Moloco](https://millionrounds.com/fund/moloco) Growth equity **1** round

Pitango Venture Capital no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=appsflyer).

## Quick answers about AppsFlyer

### Who invested in AppsFlyer?

AppsFlyer's investors include Magma Venture Partners, Goldman Sachs, Salesforce Ventures, General Atlantic and Atlantic, and 11 more on record.

### How much has AppsFlyer raised?

AppsFlyer has raised $1.1B across 6 rounds since 2012. 3 rounds did not disclose an amount, so the total is a floor.

### When did AppsFlyer last raise?

AppsFlyer's most recent round was a Series E of $1.0B in Jun 2026.

### What was AppsFlyer's biggest round?

Its most recent round, $1.0B in Jun 2026, is also its largest on record.

### Who backed AppsFlyer first?

AppsFlyer's first round on record, in Jan 2012, was backed by Magma Venture Partners.

### What stage is AppsFlyer at?

AppsFlyer's latest named round is a Series E, in Jun 2026.

### Where is AppsFlyer based?

AppsFlyer is based in the United States.

### Who led AppsFlyer's rounds?

Qumra Capital led the Series C in 2017.

## Companies like AppsFlyer

In the same sector, and raised in the last eighteen months.

[**Journify** $12M · Nov 2026](https://millionrounds.com/company/journify)[**Omni** $244M · Nov 2026](https://millionrounds.com/company/omni)[**Oracle** $70B · Nov 2026](https://millionrounds.com/company/oracle)[**OpenAI** $230B · Oct 2026](https://millionrounds.com/company/openai)[**Hive** $127M · Oct 2026](https://millionrounds.com/company/hive)[**Plato** $40M · Oct 2026](https://millionrounds.com/company/plato)

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