# Ambassador funding: rounds and investors

> Ambassador has raised $30M across 6 rounds since 2011. Investors include Ludlow Ventures, Zelkova Ventures and Techstars. Every round with its source.

Source: https://millionrounds.com/company/ambassador (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Ambassador*

6 rounds we have observed, with the 10 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Martech

Funding summary Updated 26 Oct 2026

**$30M** raised across 6 rounds since 2011, from 6 sources

**$18K** Seed **$2.8M** Seed **$2.4M** Series A **$20M** Venture **$4.5M** Debt

- **Latest round:** Debt, $4.5M Nov 2024
- **Biggest round:** $20M Venture · Aug 2022
- **Investors:** 10

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2011 2013 2015 2017 2019 2021 2023

**?** Seed

**$18K** Seed

**$2.4M** Series A

**$20M** Venture

**$4.5M** Debt

- **First round:** Seed
- **Biggest round:** $20M
- **Usual gap between rounds:** 2.3 years

## The rounds

- **Nov 2024** Debt **$4.5M** *1 new* *4 returning* [Techstars](https://millionrounds.com/fund/techstars) [Right Side Capital Management](https://millionrounds.com/fund/right-side-capital-management) [Ludlow Ventures](https://millionrounds.com/fund/ludlow-ventures) [Matchstick Ventures](https://millionrounds.com/fund/matchstick-ventures) [Arthur Ventures](https://millionrounds.com/fund/arthur-ventures) Source recorded
- **Aug 2022** Venture **$20M** *2 new* [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [Bossa Invest](https://millionrounds.com/fund/bossa-invest) Source recorded
- **Jun 2015** Series A **$2.4M** *2 new* *3 returning* [Social Starts](https://millionrounds.com/fund/social-starts) [Ludlow Ventures](https://millionrounds.com/fund/ludlow-ventures) [Matchstick Ventures](https://millionrounds.com/fund/matchstick-ventures) [Arthur Ventures](https://millionrounds.com/fund/arthur-ventures) [Zelkova Ventures](https://millionrounds.com/fund/zelkova-ventures) From a historical funding record
- **Feb 2012** Seed **$2.8M** *1 new* [Social Starts](https://millionrounds.com/fund/social-starts) From a historical funding record
- **Jul 2011** Seed **$18K** *1 new* *3 returning* [Techstars](https://millionrounds.com/fund/techstars) [Ludlow Ventures](https://millionrounds.com/fund/ludlow-ventures) [Zelkova Ventures](https://millionrounds.com/fund/zelkova-ventures) [313 Ventures](https://millionrounds.com/fund/313-ventures) Reported by techcrunch.com
- **Jan 2011** Seed **Amount undisclosed** *3 new* [Ludlow Ventures](https://millionrounds.com/fund/ludlow-ventures) [Zelkova Ventures](https://millionrounds.com/fund/zelkova-ventures) [313 Ventures](https://millionrounds.com/fund/313-ventures) Reported by forbes.com

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Thomas E Watson** Manager of Issuer i

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2011 **Seed** 2011 **Seed** 2012 **Series A** 2015 **Venture** 2022 **Debt** 2024 [Ludlow Ventures](https://millionrounds.com/fund/ludlow-ventures) [Zelkova Ventures](https://millionrounds.com/fund/zelkova-ventures) [Techstars](https://millionrounds.com/fund/techstars) [Social Starts](https://millionrounds.com/fund/social-starts) [Matchstick Ventures](https://millionrounds.com/fund/matchstick-ventures) [Arthur Ventures](https://millionrounds.com/fund/arthur-ventures) [313 Ventures](https://millionrounds.com/fund/313-ventures) [Right Side Capital Management](https://millionrounds.com/fund/right-side-capital-management) [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [Bossa Invest](https://millionrounds.com/fund/bossa-invest)

## Everyone who backed them

[Ludlow Ventures](https://millionrounds.com/fund/ludlow-ventures) VC firm **4** rounds

[Zelkova Ventures](https://millionrounds.com/fund/zelkova-ventures) VC firm **3** rounds

[Techstars](https://millionrounds.com/fund/techstars) VC firm **2** rounds

[Social Starts](https://millionrounds.com/fund/social-starts) VC firm **2** rounds

[Matchstick Ventures](https://millionrounds.com/fund/matchstick-ventures) VC firm **2** rounds

[Arthur Ventures](https://millionrounds.com/fund/arthur-ventures) VC firm **2** rounds

[313 Ventures](https://millionrounds.com/fund/313-ventures) VC firm **2** rounds

[Right Side Capital Management](https://millionrounds.com/fund/right-side-capital-management) VC firm **1** round

[Insight Partners](https://millionrounds.com/fund/insight-venture-partners) VC firm **1** round

[Bossa Invest](https://millionrounds.com/fund/bossa-invest) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=ambassador).

## Quick answers about Ambassador

### Who invested in Ambassador?

Ambassador's investors include Ludlow Ventures, Zelkova Ventures, Techstars, Social Starts and Matchstick Ventures, and 5 more on record.

### How much has Ambassador raised?

Ambassador has raised $30M across 6 rounds since 2011. One round did not disclose an amount, so the total is a floor.

### When did Ambassador last raise?

Ambassador's most recent round was a Debt of $4.5M in Nov 2024.

### What was Ambassador's biggest round?

Ambassador's largest round on record is $20M (Venture), in Aug 2022.

### Who backed Ambassador first?

Ambassador's first round on record, in Jan 2011, was backed by Ludlow Ventures, Zelkova Ventures and 313 Ventures.

### What stage is Ambassador at?

Ambassador's latest named round is a Debt, in Nov 2024.

### Where is Ambassador based?

Ambassador is based in the United States.

## Companies like Ambassador

In the same sector, and raised in the last eighteen months.

[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**OuterSignal** $22M · Sept 2026](https://millionrounds.com/company/outersignal)[**Pipedrive** $90M · Sept 2026](https://millionrounds.com/company/pipedrive)[**Clay** $263M · Sept 2026](https://millionrounds.com/company/clay)[**Blee** $21M · Sept 2026](https://millionrounds.com/company/blee)

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