# Adway funding: rounds and investors

> Adway has raised $16M across 2 rounds since 2021. Investors include Octopus Ventures, Upfront Ventures and Quake Capital Partners. Every round with its source.

Source: https://millionrounds.com/company/adway (Millionrounds; every figure on the page links to its filing or article)

United States · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Adway*

2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summary Updated 26 Oct 2026

**$16M** raised across 2 rounds since 2021, from 2 sources

**$6.0M** Seed **$10M** Series A

- **Latest round:** Series A, $10M Nov 2022
- **Step-up i:** 1.7×
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2022

**$6.0M** Seed

**$10M** Series A

- **First round:** Seed, $6.0M
- **Biggest round:** $10M
- **Between rounds:** 16 months

## The rounds

- **Nov 2022** Series A **$10M** *2 new* [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) [Spintop Ventures](https://millionrounds.com/fund/spintop-ventures) Source recorded
- **Jul 2021** Seed **$6.0M** *2 new* [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [Quake Capital Partners](https://millionrounds.com/fund/quake-capital-partners) Source recorded

## Founders and team

From Adway's own website: 2 founders, 8 on the team.

**Richard Sörensson** Co-founder & Head of Innovation

**Viktor Nord** Co-founder & Head of Growth

- **Sara Dalsfelt** Chief Marketing Officer
- **Victor Göthensten** Chief Operating Officer
- **Madeleine Eneroth** Head of Partnerships
- **Abel Abraham** Partner & Sales Director
- **Adam Vince Said** Board member
- **James Edward Saunders** Chairman
- **Kerstin Elisabeth Cooley** Board member
- **Peter Ove Karlsson** Board member

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2021 **Series A** 2022 [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [Quake Capital Partners](https://millionrounds.com/fund/quake-capital-partners) [Spintop Ventures](https://millionrounds.com/fund/spintop-ventures)

## Everyone who backed them

[Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) VC firm **1** round

[Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) VC firm **1** round

[Quake Capital Partners](https://millionrounds.com/fund/quake-capital-partners) Accelerator **1** round

[Spintop Ventures](https://millionrounds.com/fund/spintop-ventures) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=adway).

## Quick answers about Adway

### Who invested in Adway?

Adway's investors include Octopus Ventures, Upfront Ventures, Quake Capital Partners and Spintop Ventures.

### How much has Adway raised?

Adway has raised $16M across 2 rounds since 2021.

### When did Adway last raise?

Adway's most recent round was a Series A of $10M in Nov 2022.

### What was Adway's biggest round?

Its most recent round, $10M in Nov 2022, is also its largest on record.

### Who backed Adway first?

Adway's first round on record, in Jul 2021, was backed by Upfront Ventures and Quake Capital Partners.

### What stage is Adway at?

Adway's latest named round is a Series A, in Nov 2022.

### Where is Adway based?

Adway is based in the United States.

## Companies like Adway

In the same sector, and raised in the last eighteen months.

[**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**Pipedrive** $90M · Sept 2026](https://millionrounds.com/company/pipedrive)[**7Pi** $125K · Sept 2026](https://millionrounds.com/company/7pi)[**Zeely** $8.8M · Sept 2026](https://millionrounds.com/company/zeely)

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