# 12 Labs funding: rounds and investors

> 12 Labs has raised $765K across 2 rounds since 2014. Investors include Serra Ventures, Marc Benioff and David Opolon. Every round with its source.

Source: https://millionrounds.com/company/12-labs (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *12 Labs*

2 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Fitness

Funding summary Updated 26 Oct 2026

**$765K** raised across 2 rounds since 2014, from 2 sources

- **Latest round:** Venture May 2016
- **Biggest round:** $765K Seed · Nov 2014
- **Investors:** 5

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016

**$765K** Seed

**?** Venture

- **First round:** Seed, $765K
- **Biggest round:** $765K
- **Between rounds:** 17 months

## The rounds

- **May 2016** Venture **Amount undisclosed** *1 returning* [Serra Ventures](https://millionrounds.com/fund/serra-ventures) Source recorded
- **Nov 2014** Seed **$765K** *5 new* [Serra Ventures](https://millionrounds.com/fund/serra-ventures) [Marc Benioff](https://millionrounds.com/fund/marc-benioff) [David Opolon](https://millionrounds.com/fund/david-opolon) [Evan Schwartz](https://millionrounds.com/fund/evan-schwartz) PJ Singh From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Venture** 2016 [Serra Ventures](https://millionrounds.com/fund/serra-ventures) [Marc Benioff](https://millionrounds.com/fund/marc-benioff) [David Opolon](https://millionrounds.com/fund/david-opolon) [Evan Schwartz](https://millionrounds.com/fund/evan-schwartz) PJ Singh

## Everyone who backed them

[Serra Ventures](https://millionrounds.com/fund/serra-ventures) VC firm **2** rounds

[Marc Benioff](https://millionrounds.com/fund/marc-benioff) VC firm **1** round

[David Opolon](https://millionrounds.com/fund/david-opolon) Angel **1** round

[Evan Schwartz](https://millionrounds.com/fund/evan-schwartz) Angel **1** round

PJ Singh no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=12-labs).

## Quick answers about 12 Labs

### Who invested in 12 Labs?

12 Labs's investors include Serra Ventures, Marc Benioff, David Opolon, Evan Schwartz and PJ Singh.

### How much has 12 Labs raised?

12 Labs has raised $765K across 2 rounds since 2014. One round did not disclose an amount, so the total is a floor.

### When did 12 Labs last raise?

12 Labs's most recent round was a Venture in May 2016.

### What was 12 Labs's biggest round?

12 Labs's largest round on record is $765K (Seed), in Nov 2014.

### Who backed 12 Labs first?

12 Labs's first round on record, in Nov 2014, was backed by Serra Ventures, Marc Benioff and David Opolon and 2 others.

### What stage is 12 Labs at?

12 Labs's latest named round is a Venture, in May 2016.

### Where is 12 Labs based?

12 Labs is based in the United States.

## Companies like 12 Labs

In the same sector, and raised in the last eighteen months.

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